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Jon Cheng

Jon's Story

The MBA application process is a black box. Even with two admissions consultants in tow, I encountered my fair share of frustrations when I applied to schools --  two years in a row. After interviewing and getting waitlisted at schools like Booth, Tuck, Kellogg and HBS, I landed at Haas, where I then became an admissions reader and evaluator. In my role, I encountered countless brilliant individuals who had the stats they'd need to thrive at a top business school, yet noted that that only few were given their due. Two years, 500+ read and evaluated applications, and about 50 interviews, later, I began to understand why. 

A good application is about telling your best story. As a marketer-storyteller at heart, I believe my true calling now is to help these individuals present their best and truest selves to the admissions committee -- no matter where they come from, and where they want to go. 


I bring six years of experience building brands ranging from Fortune 50 conglomerates to small, boutique food startups. Ten years writing and editing features for such major publications as GQ, Time Out, and the Star Tribune, where I now serve as restaurant critic. And a lifetime of global experience gained from working and living around the world (Singapore, Hong Kong, London, New York, Bay Area, now the Midwest), where I've forged connections with individuals from all walks of life. 


Over the past two years, I helped candidates from diverse backgrounds -- ranging from engineering and non-profit to finance -- gain admissions to such schools as Sloan, Booth, Haas, Kellogg, Tuck, Columbia, Stern and countless others. I did it with a keen sense of empathy and directness. 


With my fresh, creative takes on stories, I look forward to helping find the right one for you, too, at Sam Weeks Consulting. 

Request a consultation with Jon to discuss your profile and MBA applications.

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Meet the Team

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Zack Hoyt

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Senior Consultant with an MBA from Harvard Business School


Sam Weeks

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Founder with MBA from Oxford University

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Junior Consultant with degree in English Literature

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Alex Zarganis

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Senior Consultant with MBA and Masters from Columbia


Malvika Patil

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Lead Editor with Masters from Edinburgh University

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