Sam helped me where I needed it the most: crafting a narrative, given my complex background (artist and McKinsey consultant). It was evident he not only had the experience to help me but also brought a lot of excitement to the task - which I observed both in my "free trial" session but in the following one-off sessions I scheduled with him as needed (i.e., he doesn't just hook and bait). We crafted my backbone narrative and stories that I used for all of my applications, and most importantly he helped me think deeply about what I want to get out of my MBA experience. [Context: sponsored McKinsey consultant]