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  • Writer's pictureSam Weeks

How to apply for an MBA - Episode 01 - Brainstorming

Updated: Feb 1

This series is a step-by-step guide to writing MBA application essays. In this episode, you'll gather stories to tell the admissions committee and you'll analyse them to show your emotional maturity. The work done here will be the foundation for your essays and interviews for each school you apply to.

Introduction: You're satisfied with your IELTS/TOEFL and GMAT/GRE scores and now you're gazing at the first essay question wondering where to begin. In this episode, I outline the character traits that the business school admissions committee are looking for in you. You need to find personal stories which demonstrate these traits.

The 12 traits: Below are 12 traits that admissions committees of top MBA programs want you to be able to demonstrate and explain. Try to touch on all of them in your application. Some traits, such as Leadership and Determination, are binary. You must simply demonstrate them. Others have no correct answer, rather you must show you've considered them deeply; Why MBA (this school, not PhD...), Why Now, Morals, your strengths and your weaknesses.

Thought framework: You must think of stories from your past which demonstrate these traits. They won't be front-of-mind so to recall them, it may help to apply a thought framework. Consider your life in 3 distinct periods: Upbringing, Undergrad and Work experience. During each of these time periods, consider the following activities:

This should help you identify character traits that have been consistent throughout your life while you've matured. Note that you will avoid using the Upbringing stories in the essays themselves. Around 2/3rds of the content will be referred to your work experience, the rest from undergrad and outside of work.

Worked example

Trait Let's imagine the thought framework helped you remember winning an egg and spoon race in primary school. You weren’t particularly fast but you were calm and didn't give up. You have identified a trait that differentiates you: Determination

Story That same determination drove you to pull an all-nighter 20 years later. In your essay, you tell a story full of imagery about running home at 6am to shower and change out of your smelly clothes before returning to the office to ace a client presentation. Perhaps you were promoted or your firm won the deal as a result, giving the story a concrete ending.

Analysis Now analyse the story deeply. The adcom is judging you on your ability to self-evaluate so explain your motivation behind every action.

Why did you behave as you did? Perhaps you were scared of letting down your team. Perhaps it was out of respect for your manager who you admire deeply. Maybe you were leading younger colleagues by example or you crave being remembered. Give the adcom a glimpse into your soul.

What does it say about your workplace strengths and weaknesses? Since you aced the presentation perhaps analyse your communication style. But since you had to pull an all-nighter, perhaps your time-management skills are weak or your modelling skills need improvement. These are 'good' weaknesses because both will be addressed by the MBA. In project management, you’ll learn about Gantt charts and in Corporate Finance and Accounting, you’ll hone your financial modelling. Make this connection to show why you need an MBA and show you've done your homework by referring to specific classes and faculty.

Repeat: Spend a few days thinking of as many stories as possible from different times in your life which link to the 12 traits, then analyse them in as much depth as you can. If you're too embarrassed to leave your self-analysis notes lying around the house, then you're going deep enough.

In the next episode, we’ll look at the essay prompts and decide which of your stories and analysis to use to answer them.

We help determined applicants get admitted to top business schools. Get in touch to strengthen your MBA application. Book a chat here.


About Us

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Hi, I'm Sam.  I'm the founder of Sam Weeks Consulting. Our clients get admitted to top MBA and EMBA programs.

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